Dashon Williford
SVP, Digital Strategy and Experience
Alliance Data
Dashon Williford is SVP, Digital Strategy and Experience at Alliance Data. He leads Acquisition, Servicing, and Engagement across Digital Platforms and In-Store/POS experiences for proprietary, cobrand and private label portfolios. He is a seasoned and proven leader with over 20 years of experience driving complex and transformative initiatives to grow customer acquisitions and engagement across a multitude of financial programs and subscription services. Dashon maintains a laser-focus approach on using analytics and consumer insights to develop customer-centric digital products and frictionless experiences for ADS Clients and End Consumers.
