SVP, Digital Strategy and Experience
Dashon Williford is SVP, Digital Strategy and Experience at Alliance Data. He leads Acquisition, Servicing, and Engagement across Digital Platforms and In-Store/POS experiences for proprietary, cobrand and private label portfolios. He is a seasoned and proven leader with over 20 years of experience driving complex and transformative initiatives to grow customer acquisitions and engagement across a multitude of financial programs and subscription services. Dashon maintains a laser-focus approach on using analytics and consumer insights to develop customer-centric digital products and frictionless experiences for ADS Clients and End Consumers.