Sofia Freyder
Executive Director, Digital Payments
JPMorgan Chase
Sofia Freyder is a Global Payments Expert offering a successful track record in the Financial Services industry, directing all aspects of product development, management, innovation, partnership, and go-to-market in the US and Global markets. Industry experience obtained from leading companies: JPMorgan Chase, Mastercard, Western Union, and from the fintech environment: Earthport. Recognized for utilizing out-of-the-box techniques in building and launching new innovative digital products such as Mastercard Send, a joint product with Ripple DL Blockchain, Mobile Apps.
Expertise in market commercialization, establishing partnerships, raising brand awareness, developing new market strategies, and product optimization aimed to exceed revenue objectives, increase market share and maximize customer loyalty.
Expertise in market commercialization, establishing partnerships, raising brand awareness, developing new market strategies, and product optimization aimed to exceed revenue objectives, increase market share and maximize customer loyalty.